Comparison
BXB vs Facebook Groups
Listing your business on a black-owned business directory offers several advantages over posting on a black-owned business Facebook group.
- No credit card required
- 30-day free-trial
- Cancel anytime
Benefits
The 5 whys
5 reasons why you should list your business on a black-owned business directory
1. Targeted audience
Customer feedback isn't just words; it's a way of building trust. Your potential customers can see real, honest feedback about your business, boosting your credibility and encouraging them to choose you.
2. Professional environment
Business directories present a more professional setting compared to Facebook groups. This can lend more credibility to your business and create a more business-oriented impression. Facebook groups, while valuable for community engagement, might not always provide the same level of professionalism and can be mixed with various types of content.
3. Search Engine Optimisation (SEO) benefits
Being listed in a black-owned business directory can boost your website’s SEO. Directories often rank well in search engine results, increasing the likelihood that potential customers will find your business when searching online. Facebook group posts, on the other hand, may not have the same SEO impact, especially since group content is often private and not visible to search engines.
4. Longevity and visibility
Listings in a business directory typically remain visible for a longer period and are easily accessible. In contrast, posts in a Facebook group can quickly become buried under new posts, reducing their visibility over time. A business directory’s structured format makes it easier for potential customers to find and revisit your business information.
5. Control over branding and information
A business directory allows you to control how your business is presented, including detailed descriptions, contact information, and branding elements. This level of control can be crucial for maintaining a consistent brand image. In a Facebook group, the layout and presentation are more standardised and less customisable, which may limit how effectively you can convey your brand identity.
Overall, while both platforms can be useful for promoting your business, a black-owned business directory typically provides a more targeted, professional, and longer lasting presence for your business.
Testimonials
What our customers are saying
“Since joining BXB, our customer base has grown significantly. It's amazing to be a part of a platform that not only promotes our business but also stands for something more.”
“I love how BXB brings together so many diverse businesses. It's more than just a directory; it's a community.”
Frequently asked questions
No, you can list your business without a website. Instead, you could link to your social media page. However, having a website could be beneficial for your business. See our guide on how a website could be beneficial for your business.
Your business will be listed on our black-owned business directory and across our social media network. Basically, in front of a growing community that wants to support businesses like yours.
You can list your business for free and benefit from increased exposure. We also offer paid subscription plans that can help you better understand your customers. See how pricing plans for more details.
Listing your business is easy. See our getting started guide on how to do this. You can also email us at support@bxbapp.com and we can help with any challenges you may come across.
We focus on black-owned businesses to support economic empowerment within the black community and address the systemic barriers to success that these businesses often face. Our focus on black-owned business is not about exclusion but about levelling the playing field and providing opportunities for visibility and growth.
Our vision is a world where the racial wealth gap no longer exists and where Black-owned businesses prosper and set the foundation for building economic strength and generational wealth in our community. As such, there are strict criteria in terms of what businesses can be listed on our platform, and these should either be at least 50% black-owned or operated.
